Hi, I’m Paul. I’m a UX designer based in Amsterdam, Netherlands.
I use human-centered design to create beautiful user experiences.
“Good design is obvious, great design is invisible”
I am Paul a bonafide simplistic thinking UX Designer with a complex mind. I enjoy designing human-centered, simplistic and intuitive experiences. As a UX Designer, I am fascinated with the way people think and perceive. I have a interest for solving problems, structure and making useful products and experiences for people. The goal is to design products and experiences that are meaningful and impactful, and I’m especially interested in utilizing new technologies to improve people’s lives in innovative ways. Currently, I’m looking for an enthusiastic team of like-minded people to build awesome things with!
As a Videographer, I like to capture stunning footage, create powerful storytelling and edit immersive films. “If it’s not a story, it’s not worth telling.” I develop concepts and create films for my visual branding agency named Blaag & Nozem.
I’m into kebabs, (good) films, old soul music, immersive stories, reggae, beaches, broccoli, sunshine, and the color blue. Right now, my favorite playlist is “SoulFood”, The song I have on repeat is “Wyclef Jean – Gone till November”. I’m playing Zelda “Breath of the Wild” on my Nintendo Switch, and I’m watching “The War – Ken Burns”. The last movie I’ve seen was “Aladdin”, slightly disappointing.
INTERACTIVE TELEVISION - TELE2
The crown jewel of my portfolio. The re-design of the Interactive Television platform by Tele2. During this project I was the Lead UX designer. Next to the UX & interaction design. I created the visual design, style guide and information architecture (IA).
This project involved a complete redesign of the Summum Woman website / blog and webshop. Made with an combination of Magento and WordPress.
REBRANDING - TELE2.NL
I was involved with the rebranding of Tele2 Netherlands. A complete make-over for digital platforms, corporate ID and marketing. Going from a budget telecom to the best provider in 2018/2019.
As a videographer I started my own visual branding agency in 2015 named Blaag & Nozem. Since I was a kid I’ve been interested in film and cinematography. Together with my friends we used to recreate scenes from films like Pulp Fiction. The next day I would spend hours behind the computer editing the clips from the handycam with Windows Movie Maker. A couple of things have changed since then. I no longer own a Windows machine, I traded it for an Imac and no more Movie Maker but Final Cut Pro these days. The thing that stayed the same is the enthusiasm I put in a project.
Together with a friend of mine I started Blaag & Nozem. A visual branding agency specialised in film production. We make authentic, original and creative concepts. We arrange production and shoot the film, edit the film and color grade it. Blaag & Nozem is mostly operative in the fashion industry. We shoot enticing campaign films and flashy lookbook shoots. Next to that we have also had the privilege to work for global companies like Safran / Zodiac. Our films can be seen as online content, in stores as digital signage or cinema size at various fairs & expo’s.